How to Sell Products Online

 

How to Sell Products Online

Sell ​​Products Online

In July 2018, the number of internet users reached 4.1 billion. And more than half (52.1%) of them are expected to shop online in 2021. Can you imagine that? In just a few years, every second user who hits the power button on their laptop will be ordering something online. Setting up an ecommerce website to sell products online might not be the worst idea.

The question is, how can you do this effectively when everyone and their mother have already joined the Dallas Sellers Club? Worries apart. We have some pointers on sales techniques, buyer psychology, target market and pricing strategies.

Selling products online with Amazon

Selling on Amazon is a good place to start.

Why? Amazon is the most popular online store in the US, with net income of $ 3.5 billion as of Q1 2019. With that popularity, your ecommerce store can launch with an audience that is already invested and ready to buy.

Where should you start First, select a product that you want to sell online on Amazon. To give you a rough idea, you can sell pretty much anything (from phone cases to Dutch ovens!), Except for restricted items.

Sell ​​online with eBay

According to eBay, buyers conduct more than 250 million searches every day. That's 3,000 searches per second!

Your buyers are there too. They just need help finding you. And if you think you can only reach buyers in your country, you are wrong. According to eBay, around 20% of sales are cross-border, so people around the world shop what they want and need.

To make sure you know, eBay is an auction platform for buying and selling products online. This is how it differs from Amazon, Etsy, and other marketplaces. Retailers love auctions for dynamic prices that allow them to sell their products and services online at a higher price. Statistics show that around 50% of eBay auctions lead to higher sales prices than the buy-it-now price.

Of course, you have to pay the eBay founders a cent or two so that they can advertise on their marketplace and sell your products to their audience online. What's the price? In fact, there are four insertion fees for listing your product, full scale fees, expanded list upgrade fees, and additional service fees.

Selling Products Online with Etsy

If you're a handyman, Etsy can be a wonderful platform.

Unlike Amazon and eBay, Etsy only lets you sell handcrafted goods, vintage items, and craft supplies. Reselling items that you have not made is not permitted on the Etsy platform itself. Craft supplies can be either handmade, vintage, or commercial. But they must have the main purpose of the craft.

This guide is full of useful tips and insights to help you optimize your listings and grow your ecommerce business using Etsy. You can find the list of the best selling items on eBay such as: B. jewelry or stickers. You have a clear idea of ​​what shouldn't be listed under any circumstances, how to include amazing product pictures, how many items can be sold online with Etsy, and how to create great product descriptions.

We've also rounded up the best tips and tricks to drive more traffic to your online store - from following up with buyers to being courteous. Yes, that works too! Finally, this article will help you understand whether Etsy is the right platform for your ecommerce business.

Sell ​​Online on Pinterest

A report by KPCB shows Pinterest is the social media platform of choice for US buyers. 55% of users turn to them to find or buy products. For Facebook and Instagram? It's only 12%. People are already there looking for your products and services. So make sure you are there to be found.

In order to sell online with Pinterest, you need to know how this social media platform works - age, gender, location, and income of the Pinterest audience. how much money they are willing to spend; You name it which products are of interest to you.

For example, a few years ago Pinterest was only suitable for a small group of designers looking for inspiration. Today it's a huge community that caters for all kinds of interests including recipes, books, sketches, and much more. That's why choosing a product to sell on Pinterest is no longer a problem.

Selling online with Facebook

Mobile users spend more than 50 minutes a day on the Facebook platforms. Facebook data shows that 30% of US retail shoppers discovered a new product on Facebook, and 20% of them said Facebook made them buy a new product or service online.

In 2018, Facebook had more mobile conversions than desktop conversions throughout the entire holiday season. It started with Black Friday, when mobile transactions increased 55% year over year. By the end of the season, mobile represented 51% of all online transactions, more than 10% more than in 2015.

This means that now is probably the best time to start selling online on Facebook.

This comprehensive beginner tutorial will weigh all the pros and cons of selling online on Facebook so you can make the right decision with your eyes open, not because all of your friends are already trying to sell their online.

Sell ​​online with Instagram

Instagram grew 357% from 2014 to 2018, reaching 1 billion monthly active users, compared to 57% growth on Facebook and 50% on YouTube over the same period. Not selling there is a missed opportunity.

Keep in mind, however, that in order to sell successfully on Instagram, you must adhere to community rules. First and foremost, you should have real followers who are organically attracted, not Instagram ghosts - spam accounts that are usually created by bots.

To make a stronger first impression, the "Bio" section of your Instagram profile should be carefully completed. It's the centerpiece of your Instagram profile and well worth your attention. And of course the link to your e-commerce shop should also be there.

Don't forget to add hashtags and calls to action to every post you post on Instagram. This allows your potential customers to discover your services or products online.

Instagram is the place where soulless images don't work. So show your personality, actively communicate with followers, and give back to those who post user-generated content.

Using WhatsApp for Business Purposes

Today it is almost impossible to imagine your life without a messenger app. This is one of the fastest ways to reach friends and family. And it's a perfect tool for businesses as it enables merchants to provide proactive customer support.

According to MessengerPeople, WhatsApp has 1.6 billion active users in 180 countries around the world. The user base now reaches 70% of the UK population. With a penetration of 84%, it is by far the most popular app in Italy.

Given that this app is checked an average of 23 times a day, its daily traffic equates to 34.5 billion openings. And that's a lot.

Sell ​​on Reddit

Also not as popular as Twitter or Facebook, this social media network is also very popular. With more than 330 million active users per month, Reddit can be the perfect place for your next social media campaign.

And while Reddit users HATE crass ads and moderators (yes, there are plenty of them!) Are pretty heavy, external links are still the most popular type of content. To be precise, over 50% of the content contains links. That is a lot. And that means you can of course add your promo link too.

However, it's easier said than done. We were also new to Reddit two years ago. We explored this social network as best we can. We tried to identify the potential opportunities that Reddit offers for ecommerce businesses. Our marketer's account was banned a few times and many links were deleted. This usually happens to all companies trying to advertise on Reddit

Sell ​​Online Everywhere your Customers Shop

Everyone wants to be successful in business (and in life), but very few business owners acknowledge that it is already 2020 and your marketing strategy should be up to date. Otherwise, you will never be successful online.

If you consider that the world population reached 7.7 billion people in 2019, the total number of online shoppers equals 27.7% of the total number of people living on earth. And the more people order online, the tougher the competition ... and the less certain you can be that you will win.